The Blog
Ideas,
Insights,
& Inspiration
This is where I think out loud about work.
Patterns I see.
Friction that slows things down.
Small decisions that quietly make things heavier than they need to be.
The writing here comes from doing the work, not theorizing about it.
What to Know About Your Target Demographic (From a Donut Shop Owner Who Tried Selling a Hot Dog Donut)
You don’t need a bigger menu or fancier marketing. You need a better understanding of your customer. Learn how to define your target demographic, avoid brand confusion, and build a business people can’t stop talking about; in a good way.
The Expensive Education I Got Running a Donut Shop (And Why I’d Still Do It Again)
After 5+ years running a brick-and-mortar donut shop, I’ve learned more than any degree could teach me. Now I help small business owners build brands, websites, and systems that work; without sacrificing their health, peace, or relationships.
2025 Web Design Trends That Actually Matter for Small Businesses
Discover 2025’s most effective web design trends for small businesses; no coding required. Learn how to build a beautiful, high-performing site that your audience will love.
Build Your Brand Now: Essential First Steps to a Strong Online and Offline Presence
Your brand is more than a logo—it’s the foundation of your business’s identity for customers and employees alike. We provide website design, consultation, business documentation, SOP development, and print material design services to help small brick-and-mortar businesses build a strong, consistent brand that supports growth and franchising.
What You Need to Know About SEO: Boost Your Traffic and Grow Your Business
SEO is one of the most powerful tools to grow your online presence; but only when done right. Discover SEO essentials, common mistakes, and why partnering with experts in web design and content creation is key to long-term success.
Why We Start Every Project with a Discovery Survey
A Discovery Survey isn’t just a form; it’s a powerful tool to uncover your strengths, clarify your goals, and identify growth opportunities. Here’s why we use it to truly understand our clients and help their businesses thrive.
Why Your Landing Pages Aren’t Converting (and How to Fix It)
Is your landing page falling flat? Discover five common mistakes that kill conversions — and how Maxela can help you build a website that sells.