Stop Asking for Unicorn Employees. Hire a Specialist Who Actually Gets Things Done.

Written By Wendy McDaniels

Every week I see posts about companies struggling to hire.

“No one wants to work.”
“People don’t stay.”
“We need someone who does design, marketing, admin, ops, strategy, and customer service for $22 an hour.”

Here’s the truth:
You do not need a unicorn employee. You need a specialist who knows how to get results quickly.

And that is where small business owners, freelancers, and entrepreneurs like me come in.

We have built businesses from the ground up.
We have worked behind the counter, led teams, fixed broken systems, and created solutions from nothing.
We know how to deliver because our livelihood depends on it.

And yet many companies still overlook people like us.

Why?
Because they think entrepreneurs will not follow directions or “will not last.”

Honestly?
That mindset is outdated and it is costing them time, money, and opportunities.

Entrepreneurs Make the Best Hires (Even if It Scares You)

Here is the part that might ruffle feathers:

Entrepreneurs are not flight risks.
We are built-for-results risks.

We are the people who:
• Find the bottlenecks
• Fix the broken processes
• Build the documentation no one has time for
• Improve training that has been ignored for years
• Clean up your digital chaos
• Build your website
• Create your SOPs
• Make your onboarding scalable
• Streamline your workflows
• Bring your brand back to life
• Reduce your overwhelm

Most full-time employees focus on tasks.
Entrepreneurs focus on outcomes.
We do not clock in. We transform.

And companies deserve that.
Teams deserve that.
Customers deserve that.
You deserve that.

So if you are reading this and feeling stretched thin, drowning in operations, frustrated with inconsistency, or embarrassed about your documentation, here is what matters:

You do not need another generalist employee who helps where they can.
You need a specialist who builds clarity and systems that last.

What I Do (and why it matters)

I help teams and small businesses get organized, efficient, and scalable by creating the exact tools they have been missing:

✔️ Standard Operating Procedures (SOPs)
✔️ Training Materials
✔️ Facilitator Guides
✔️ Customer Service Playbooks
✔️ Cleaning and Safety Manuals
✔️ Website Redesigns
✔️ Brand and Messaging Cleanup
✔️ Process Improvement
✔️ Content Strategy
✔️ Systems that remove friction and chaos

No fluff.
No jargon.
Just systems that help people do their jobs better.

I work project based so you get fast wins, clear deliverables, and 60 percent upfront pricing. This creates accountability and momentum from the start.

The Real Question Is: What Would Your Business Look Like 30 Days From Now If Your Systems Were Finally Done?

Fewer mistakes?
Happier staff?
Better customer experience?
Clearer onboarding?
A website you are proud to share?
A brand that finally feels like you again?

That is the transformation I create.

Your Next Step

If you are tired of doing everything yourself or hiring the wrong people to do it for you, let’s talk.

I take on a limited number of project clients each month, and most projects begin around 2,500 dollars. This helps ensure you get focused attention, fast turnaround, and tools that actually support your team.

What a VIP Day Can Look Like

A VIP Day is designed around the results you need most. Some clients focus on systems. Others want documentation. Others want a website refresh. Here are a few examples of what we can complete in one focused day:

  • Three to five finished SOPs

  • A workflow map that simplifies your operations

  • A starter training guide or module outline

  • A redesigned Squarespace homepage

  • Clear brand messaging and service descriptions

  • An onboarding process your staff can follow with confidence

A VIP Day gives you momentum, clarity, and real progress without dragging out timelines or complicating things.

If you are a small business owner, a founder, a manager, or someone who is running a team without the tools you deserve:

👉 Send me a message and tell me what you are struggling with.
👉 Or book a consult if you already know you need help.

Nothing about your business should feel overwhelming. I am the person who fixes that.

Wendy McDaniels

Wendy McDaniels is the founder of Maxela Marketing, specializing in delivering simple and effective marketing solutions for businesses.

Wendy has successfully established multiple brick-and-mortar small business locations, including the vibrant Local Donut in Cabo San Lucas, Mexico. Wendy's hands-on experience covers all aspects of running a successful business, from captivating branding to optimizing the customer experience.

In addition to her marketing expertise, Wendy has made significant contributions to her community through initiatives like Local Baja, which assists locals in Cabo San Lucas. Wendy's entrepreneurial pursuits continue with Dare to Dough, a consulting agency dedicated to helping food industry entrepreneurs streamline their operations and achieve success.

To tap into Wendy's exceptional marketing insights and business acumen, reach out to her at wendy@wendymcdaniels.com

http://www.maxelamarketing.com
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