For business owners who want smoother operations
Less, but sharper
I remove the friction that keeps you stuck in the daily operations of your business.
The ProblemBusiness owners are sucked into the daily operations, and it's not because they've built a “bad“ business.
It’s because they’ve:
hired too many people
filled too many gaps
don’t have organized, repeatable, and executable systems
They have more to manage. More people. More tools. More processes.
Somehow, everything has become overly complicated.
Your day is packed with busy work that doesn't move the needle.
The ReframeThe fix isn't always adding something new. It's removing the noise.
As business owners, we like the comfort of having backups. Back-up employees. Back-up inventory. Just in case.
But what happens when you reduce? When you declutter your home, it suddenly becomes easier to manage. Imagine if you did the same thing for your business.
The ChangeBy organizing, standardizing, and decluttering your business, you enjoy the freedom of:
Steadier, calmer days: Time isn't wasted on mundane things, and the days are no longer a repeat of the same problems
Fewer interruptions: You can focus on what does matter because the business no longer relies on you for every answer
Sharper execution: Your teams are empowered to do the work without you needing to oversee every detail
You get to enjoy the progress.
How Maxela Helps
Analyze Your Current Process (Or Lack Thereof) We identify issues that have become standard practice to you but are slowing the business down. We reorganize and streamline so these processes work for your business, not against it.
Build Clear Playbooks (SOPs) We take complex processes and turn them into simple operating procedures, checklists, and handoffs people actually use. They are practical guides that support real work.
Create Training That Sticks A well documented process does nothing if it’s not used. We turn that knowledge into practical training so the same questions stop coming back to you. Standards become commonplace, and the business runs in sync.
This Approach Was Created in the Real World
In my career at Nordstrom, I created training for large teams on complex systems. I saw firsthand that when work is too complicated, people get overwhelmed and work slows down.
When I opened my own brick and mortar business in 2020, I tried to solve that by documenting everything. I told my team to check the blue manual whenever they had questions, assuming they would have those processes memorized like the back of their hand.
In reality, my team was customer facing and making judgment calls in real time. They didn’t need more documentation; they needed less friction.
I do this work because your business should support your life, not consume it. When you cut through the noise, you can finally enjoy your business instead of feeling chained to it.
— Wendy McDaniels
