Pretty. Practical. Profitable.

We help brick-and-mortar brands thrive with custom websites, clear SOPs, and consulting that cuts through the chaos.

Choose Your Starting Point

Ready to plan, pivot, or progress your brick-and-mortar?

If you have a dream, a plan, or a storefront needing clarity, our consulting helps you take the next step with confidence and purpose. Together, we’ll turn your vision into a thriving, sustainable reality.

Want Done-For-You Solutions So You Can Focus on Growth?

No matter where you are in your journey, expert websites, systems, content, and branding aren’t optional—they’re the foundation your business needs to succeed. We make sure yours is built right from the start.

Build the Brick and Mortar You Want to Build — With Total Confidence

If you're a brick-and-mortar owner who's feeling pulled in too many directions, this 4-week group coaching program will help you clarify your niche, reconnect with your original vision, and confidently say no to distractions that drain your time, money, and energy.

“If you don't know where you want to go, then it doesn't matter which path you take.”
— Lewis Carroll, Alice in Wonderland

Ready to get crystal clear on what you sell, who you serve, and why it matters?

Join Clarity Catalyst — and start growing with intention.

A woman sitting at a marble table with a laptop, a teal mug with hearts, and a small plant, near a window with sunlight and greenery outside.

I Built My Business from an Idea — Now I Help You Do It Better and Faster

I’m Wendy — strategist, builder, and donut shop owner who turned a vision into a thriving brick-and-mortar business abroad.

Now, I help business owners like you go from overwhelmed to organized with standout websites, smart systems, and tools that fast-track your growth — without the fluff or burnout.

Let’s turn your idea into something real.

Free 3-Day Challenge: The Storefront Sprint

A quick, focused challenge to help aspiring brick-and-mortar founders validate their idea, define their audience, and plan their launch.

Whether you're just starting out or need more clarity in your current business, this will help you move forward with confidence.

You’ll get:

  • A 1-page Clarity Snapshot

  • A Blind Spot Audit Checklist

  • A 30-day Momentum Map

Start building your dream store — with clarity and control.

Done-For-You Services

Web Design & Development

Whether you're building a local brand or selling online, your website should be doing the heavy lifting — not you. We design websites that are clear and conversion-focused.

Content Systems & Training Design

Whether you're training a team or selling your knowledge, we turn your expertise into clear, professional courses and documentation that do the work for you.

Consulting & Business Clarity

If your to-do list is endless and your goals feel out of reach, let’s cut through the overwhelm and build a clear path forward.

What Clients Are Saying

  • One Word: "WENDYFULL!!! I absolutely enjoy working with Wendy on various projects. Her enthusiasm and passion for online success is not only contagious, but extremely effective. I feel confident with each project delivered to Wendy, that the task will be completed right the first time. Wendy's knowledge brings fresh ideas to the project which allows me to execute the strategy for companies I am involved with. Wendy also has a remarkable talent to listen closely for the challenge and present the solution that will obtain results. Wendy has superhuman powers!

    - Michael Mattos, Cabo Vivo

  • Working with Wendy makes business easy. As a crazy busy business owner, it is pretty amazing to be able to present a vision for your business and have it carried out. Wendy has incredible creative direction once she had a feel for my business and was able to take initiative on our projects without me having to give a play by play of direction needed. She has been timely, responsive and produces a high end finished product for all of our business needs.

    - Faryn Masso Clark, Eclectic Array

  • Wendy is an excellent professional. I had the opportunity to work with Wendy for a very innovative e-business we are launching in Los Cabos. She has been strategic in our enterprise, has added great value with her ideas, and has been there to support us in every way she can. I definitely recommend her, and will surely work with her in upcoming projects.

    - Alberto Imberton

  • Wendy is a clear and decisive leader who knows exactly what she wants and communicates her expectations effectively. She also allowed me to approach my tasks in a way that suited my workflow, fostering a productive and positive work environment. Overall, it was a great experience working under her leadership.

    - Jesus Puppo, Freelancer

  • Working with Wendy is amazing because she is a visionary—not just for herself but also for her employees. She is highly responsible in leading her team, always making sure our objectives are clear. Our goal was always excellence, and she made that a priority.

    - Rodrigo Martinez, Baker

  • As a supplier of raw materials, I am very pleased to work with someone like Wendy. She is an entrepreneurial person who, despite being away from her homeland and speaking a different language, has been able to succeed through hard work and determination. Being a supplier for Wendy's business over the years has been a pleasure, and I am happy to support her.

    - Fabian Ingrassia, Director of International Sales, Bakemark

Let’s Make It Make Sense.

Need a website, system, or strategic sounding board? I’ll help you get organized, scale smarter, and simplify your next big move.